We take the uncertainty out of growing your product or launching new ones.
Proudly worked with:
Chasing new markets, enhancing your products, or developing new ones is essential for sustainable growth, but the uncertainty in knowing where to place your bets can be daunting.
Launching what customers ask for, what competitors are offering, or just going on a hunch is a pretty risky bet, yet we’re seeing this way too often.
What we do:
We have a methodical way of navigating uncertainty, using research and behavioural data as our secret sauce in how we narrow in on a growth strategy that is validated before you hit launch.
How we do it:
Use signals, trends, market data and customer insights to define opportunities
Create or align your product strategy to a validated customer problem and clear business model
Map your riskiest assumptions in bringing this idea to life
Use a series of in-market experiments to collect behavioural data to test your assumptions
The result?
You can confidently decide if you push forward, pivot, or park your growth idea.
Learn more about Archer and experiments
Our toolkit
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We use techniques like interviews and surveys to quantify customer problems to solve.
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We help you come up with new products and services that are unique in market and solve an unmet customer need.
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We help you validate what new product, feature or venture to prioritise in your business.
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We define ways to help you grow your business via improving your current product or service, or via adjacent opportunities.
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We take an assumption led approach to strategy, and weave in ways to test and validate each of the above as we work.
How we work
We offer 1:1 coaching, project work and fractional/contract leadership support
Want to avoid wasting time and money on a growth strategy that won’t work?
Take our quick test to discover how risky your strategy is, and how you can gather some more evidence to be sure it’ll work once you launch.
Work we’ve done
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Helped a drinks manufacturer create and test a direct to consumer experience to work out the most desirable product proposition to take to market out of 3 strategic options.
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Worked with founders to create experiments to prove traction for a new service that supports parents navigating the world of parenting. They’re about to close a pre-seed round of $1.3M,
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Helped a retailer define and test a range of ideas for new digital products that could make it easier to find the best price for your groceries. We were able to find a clear winner through testing which one got the most pre-registrations.
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Helped food waste founders get really clear around the biggest problem worth solving to reduce household food waste, and create an experiment to see if people would create recipes with what was in their fridge without an MVP, just via social media. This experiment created proof in the idea and enough traction to be able to pitch for funding the MVP.
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Shopping centres need to re-think how they monetise their space. We worked with their CEO to come up with ideas to test with retailers, consumers and new partners to validate a pipeline of new services they could offer in the future.
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Helped an energy retailer save $1M+ by not switching to a $0 battery offer as there was not enough demand to warrant the increased cost to deliver this new offer in market.
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Helped a beverage company work out the core reasons Gen Z didn’t want to drink alcohol, and help come up with a range of products and brands that would be most attractive to Gen Z/Millenials. We used experiments in wine bars and restaurants to validate assumptions around their behaviour and which beverage and brand they were most interested in.
“Hayley’s insights and understanding of product and customer were extremely valuable and really helped us work through some key business projects. On a personal note, from founder’s perspectives, Hayley is incredibly supportive and encouraging, we always left our catch ups feeling super energised.”
Laura and Steph,Co-founders, kic
“One of the sharpest thinkers in the business, super determined and an expert when it comes to proving value in new ideas. Anyone who wants help on the long, emotional path to finding product market fit should chat to Hayley.”
Ste, Partner, Shadowboxer
“Hayley is someone you can totally depend on, and she is widely experienced in all things digital, strategy and experiments. She is articulate, not afraid to speak her mind and continually elevates the quality of her work, and the work of others in her team.”
Andrew, Head of Marketing, Time
“Hayley is one of the most talented people I’ve met at distilling core needs all the way to tactics when I often described rather obtuse challenges!”
Auriga Martin, CEO, Farm Focus
