Can consultants still add value in a world dominated by AI? If so, how and where? My vote is still yes, and here’s why.

There is (almost) always a time to use experiments - both before and after product-market fit.

Whether it’s launching a new product, or expanding one that’s in market, data that validates things that add value, is just as valuable as data that validates what DOESN'T add value.

Here’s what you can learn from the startup world, to show the value and potential of your ideas before they’ve launched, without a 5 year commercial plan.

A market is usually defined by a geography, and an audience that is classified by a mix of demographics, behaviours, and needs.

But here’s my hot tip, there’s another way.

Don't fall into the "something for everyone" trap.

Finding a partner is often a top-three goal, yet we blindly place our trust in two companies to make it happen for us (but do they REALLY care?)

While functional needs are important, often it’s these emotional and social customer needs that are overlooked when trying to create unique products and services

The strategic shift Australian digital health companies are making to adapt to the US market

Taking a paper form and making it clickable is like slapping a motor on a horse and calling it a car — don't be one of those health tech founders!

Implementing new features. Aligning with market trends. Balancing innovation with practicality. It's a delicate balance! That's why most 'sure-fire solutions' don't pan out. There's no one-size-fits-all strategy. But what if there was....

You don't always need a Minimum Viable Product (MVP) to suss out if there's a viable market out there.

Learn the 4 key tools to create products that customers will love

This course will teach you 4 key tools that can help you define what customer problems are worth solving, and creative techniques you can use to solve them.

How Netflix used experiments to gain confidence in their business model

Learn how to use network effects to attract customers

5 steps to pressure test whether an idea can be a viable business

How to define and measure human and commercial impact