LVLY wanted to use white label products as add-ons to their flower bundles to increase margins but didn’t know which products would resonate with customers.
Approach
We analysed past data on bundled products, conducted customer deep dives, created 5 product pack options, and ran an A/B test on their site. Since the products didn’t exist yet, customers were given free delivery and a choice of add-ons.
Outcomes
Proved which products to create based on demand and gained a better forecast for MOQ volumes.
