Most growth plans fail because the obvious questions never get asked.
Over the past 17 years I've written and critiqued 1,000's of growth strategies across high-growth companies, and I've found something wild.
There are 6 deadly sins that derail even the best growth plans. And most leaders don't see them coming.
I've developed 6 provocative questions that unearth these hidden killers before they tank your strategy
They’re the same questions that have helped companies uncover $150M in hidden growth and avoid flushing $500K down the drain.
These questions help you discover:
Which "obvious" assumptions you haven't actually tested
Where you might be playing it too safe without realising
If your strategy is truly different or just following the crowd
The blind spots your team is too close to see
What market shifts could break your plan
Make it yours
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