Experiments Masterclass
1 hour Masterclass to teach you the fundamentals of how to quantify what strategy to move forward with.
80% of all new ideas fail.
Reduce the risk of this being you.
Do any of these sound familiar?
🔹 The nerve-racking uncertainty of pressing "launch" without a clue how it'll turn out.
🔹 Being asked to prove the success of something that doesn't even exist yet.
🔹 Frantically trying to pinpoint the right feature to release, all while desperately seeking a way to measure its impact.
I've been there, and I've found using experiments to be a powerful method that has totally changed how I approach strategy.
It’s saved me and my clients MONTHS to be able to confidently make informed decisions around “what next.”
Learn how to use experiments so you can reduce the risk of launching new ventures, products or growth tactics.
Experiments, unlike research, allow you to quantify how someone behaves rather than collect their opinions.
It gives you unbiased insights, and statistically significant sample sizes to inform decisions.
I’m offering a 1 hour Masterclass to teach you the fundamentals of experiments
What you’ll learn:
What are experiments and how they can drive confidence in your strategy outside of research alone?
The types of experiments you can run and when to use them.
A step-by-step guide on defining, running, and analysing experiments to help you make decisions on your product roadmap and go-to-market strategy.
After the session, you’ll:
Be ready to pitch experiments to your team or organisation.
Know how to prioritise what part of your product strategy to test.
Understand what experiments to use and how to run them.
Know how to analyse the data to confidently make decisions about your product strategy.
Have some starting ideas on what experiments to run for your specific business challenges.
Who is this for?
Founders or corporates looking to launch ventures
Scale-ups or corporates looking to implement a culture of experimentation as a way to de-risk their growth strategy
Anyone looking to add a new tool to their strategy toolkit
“Honestly one of the best online webinars I’ve ever attended. So insightful and practical but most importantly, so damn INTERESTING. Literally no one dropped off for the whole hour!”
- Ali, Founder and CEO
”Amazing content. Loved the structured approach to something that can be very chaotic, augmenting qual insights with real data. Highly recommended!”
- Aurelien, Strategy Lead
Facilitated by Hayley Rose
Founder and CEO of Archer
Blackbird and Techstars Mentor | Airtree Explorer | ex L’Oreal, Accenture, Fjord, Isobar | previous 30 under 30 winner
I'm passionate about helping scale-ups and corporates quickly gain confidence on whether to pursue a new venture, product or growth tactic by testing and quantifying assumptions.
I've taken the process and tools I've learned from over 15+ years working with top tier consulting firms and Fortune 500 companies in Australia, America and the UK, and adapted it so you spend less time and money to confidently answer "what do we do next?"
I've helped companies like Woolworths, Origin and Treasury Wine Estates save $M's in not pursuing ideas that have no market traction and provided the confidence for others to take the next step in a matter of weeks, not months.
Register now
We are looking to finalise a date for the next Masterclass.
As there are limited seats, if you’re interested please register below and we’ll be in contact when the next Masterclass is locked in.
