Looking to confidently find new ways to grow your business?
79% of new bets fail
Because companies don’t have the right skills
Does this sound like you?
You've perfected your product-market fit and are now focused on improving profits and streamlining operations.
You realise you can't keep offering the same products forever, yet finding the time to explore new strategies while scaling your current business is a challenge.
Your team is already stretched thin with current responsibilities, leaving little room (or budget) to develop a team dedicated to future planning.
It's exhausting, you're overwhelmed, but you’re constantly worried about how you can maintain your competitive edge (you can't afford to be a one-hit wonder).
The result?
New growth often gets de-prioritised or executed poorly, running the risk of not hitting your targets or being overtaken by competitors.
Wouldn't you rather feel relaxed, confident, and have a clear vision for your 'what's next?' without sacrificing the growth of your existing business?
We act as your growth swiss army knife.
We bridge your capability gap, offering the strategic guidance and hands-on support needed to successfully grow your business by:
Enhancing current products
Launching new ones
We help product leaders chasing new growth targets, but lacking support
Power Hours
Have you got something pressing you’d love to work through?
Hayley offers 1 hour session where she can answer any questions, connect you with the right people, or help you plan your next steps. The aim is to ensure you have more confidence around what to do next.
Some things she can chat about as a guide:
Defining your target customer
Creating a value proposition
How to attract customers
Revenue models and pricing
Product strategy and how to test it
Pitching for investment
Finding people to help with design, tech, strategy, global expansion, funding
1:1 Coaching
Hayley works with founders and leaders to support them in their growth decisions and work through overcoming their biggest challenges in doing so:
Initial “Power Hour” session to understand where you’re at and what you need so that we can make a plan for our time together
We have 1 x session (1 hour) per week; these are either structured and mapped out, or you can come with real-time scenarios to workshop together
You get access to Hayley’s toolkit, templates, and free spots in her Masterclasses
There is on-demand support via WhatsApp for those in between crisis moments
NEW:
Projects
We work alongside you, or take the work off your hands, when you want to achieve a specific growth outcome:
Inform: Help your team get across how to confidently validate growth tactics, using one of your case studies as an example to walkthrough
Diagnose: Define customer problems to solve and quantify which ones are worth pursuing
Discover: Identify the riskiest assumptions in your product or growth strategy that you need to validate
Plan: Create a plan to validate the riskiest assumptions techniques like research and experiments
Sprints: Run sprints to validate riskiest assumptions in your product or growth strategy to confidently make important strategic decisions
On-demand
Hayley can act as your right hand (wo)man, embedding herself within your organisation part-time to bridge capability gaps, spearhead critical initiatives, or drive key outcomes.
Roles:
Head of Growth
Head of Product
Head of Innovation
Examples of services:
Mapping out your growth strategy
Defining and quantifying customer problems to solve
Ideating and validating new product concepts (can be with no/low code tools)
Crafting and testing new value propositions and business models
Transitioning your organisation to be assumption and hypothesis led
Creating go to market strategies
NEW:
A bit about Hayley
I’ve been a strategist for over 16 years. In that time I’ve:
Worked with hundreds of founders, and companies like Accenture, L’Oréal, Vogue, and Woolworths in New York, London, Melbourne, LA and Sydney.
Started and grown my own 6-figure consulting business, working with clients like Seek, City of Melbourne and Asahi.
Been the Chief Growth Officer for a venture studio in Australia and the US
Mentored for accelerators like Techstars (LA), Blackbird, and SBE Ventures, guiding startups and new ventures toward success.
I dance between sales, strategy, product and marketing, connecting the dots between all elements of growth. The benefit? I can zoom out, create clear plans of action and ways to test them before you commit too much time and money on tactics.
When I work with clients, I’m actively involved, making sure your growth plans don’t just look good on paper, but work in practice. For this to happen, I offer both strategic advice and can roll up my sleeves and get hands-on in the trenches with you and your team.
Hayley Rose
Product and Growth Leader
Client shoutouts
“Hayley was exceptionally fast with engaging, distilling and abstracting complex deep domain topics into the simple language and massaging we needed. She helped crystallise our purpose/mission and 'pitch,' which is really hard when in the weeds. She asks the right questions to extract the right info.”
— Ashley Kras, CEO
“One of the sharpest thinkers in the business, super determined and an expert when it comes to proving value in new ideas. Anyone who wants help on the long, emotional path to finding product-market fit should chat to Hayley. A lifelong friend of Shadowboxer and a great human to be around.”
— Ste Graham, Partner
“Hayley cuts through the noise in the product development space with clear frameworks and case studies to educate others quickly.”
— Bella, Head of Product
”We are never short of ideas, but it’s always hard to know which ones to launch. Working with Hayley gave us breathing room to keep our business moving, while still working on what we’d launch next. She showed us new ways to prioritise ideas, and get real data on what people wanted before we launched. It was such a relief not to be flying blind when we pressed go.”
— Hannah Spilva, CEO
“Hayley is one of the most talented people I’ve met at distilling core needs all the way to tactics when I often described rather obtuse challenges!”